How much money is http://www.graffitistrip.com.au/ loosing on their adwords campaign?  I’d say their right on the money with their target market, but their landing page (there’s only one page on the site) must loose so many potential leads.

It isn’t that the landing page is ugly.  It just doesn’t do anything proactive to try and capture leads that can be marketed to.

Maybe all their customers are quick to make a phone call?