Track and measure are probably the two most poorly implemented things on most websites. Sure. It's easy to add Google Analytics to your website, and see what your traffic is doing, but when it comes to making decisions based on what is and isn't converting, without special setup, Google Analytics does not track the data required. I'm not actually going to go into how to implement better tracking in this article. I simply want to point to the following pages
- https://developers.google.com/analytics/devguides/collection/gajs/eventT...
- https://developers.google.com/analytics/devguides/collection/gajs/asyncM...
- https://developers.google.com/analytics/devguides/collection/gajs/gaTrac...
My question to you. Do you use any of the more advanced tracking that Google Analytics offers? Have you got any clever tips that you would like to share? Please do so in the comments below!
